In addition to using the Nike-tech products has laid a good foundation for marketing, its product design as close to sports stars of personality and style. Multi Chinese sporting goods company also worked with stars, but the company can do this are rare. ? LeBron James advertising the film, he encouraged young fans not to become the second ? LeBron James, but to surpass him. At the same time, the film focuses on rendering personal success story ? LeBron James and his love for his hometown. To this end, designer Ken ? Link map on the sole joined LeBron's hometown of Akron. While accompanied by a touching story of a child who looked at the map of Ohio LeBron asked his mother: "Why? No Akron on the map," after which he determined to make his hometown - Akron, Ohio city ??marked on the map.
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& nbsp; & nbsp; & nbsp; & nbsp; Another example is Nike Jordan (Jordan) designed the first Air Jordan shoes. In 1985, Jordan in the NBA draft just three of the first identity to be cheap jordans for sale mens come a member of the Chicago Bulls. When Jordan wore red and black Air Jordan on the court when endurance, NBA players are also allowed so indulgent, management emphasized the unity of uniforms and shoes. For this reason, every time Jordan wore Air Jordan basketball shoes play in the match, it will be punished by a fine of $ 5,000 of the Union, and not only for Jordan, Nike paid all fines, but also use this opportunity to a successful public relations crisis. NBA commissioner David Stern (Stern) recalls: "When we realize that can not let these players wearing colorful sneakers run all the time, Nike put our advertising to publicize the ban as we might be considered to create. Participants of modern sports marketing in the true sense. "Coupled with this time, Jordan outstanding performance in the race, 450,000 pairs of Jordan basketball shoes quickly sold out, but a year later, sales reached Jordan shoes $ 30 million, Jordan himself was elected to the NBA Rookie of the Year in 1986.
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& nbsp; & nbsp; & nbsp; & nbsp; So, Nike gave us a lesson not just sell shoes so simple, perfect in sports performance athletes, while small, but Jordan never more than one person. Almost everyone knows Michael Jordan's famous trademarks and marvel its beautifully designed, lifelike. When Michael Jordan to become the god of basketball, and commercially possible to obtain the same success on the basketball court and, of course, including the reasons in near-perfect perfect design Nike marketing strategy and designers.
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& nbsp; & nbsp; & nbsp; & nbsp; Finally, as a large multinational corporation, Nike's product marketing localization strategy worth learning.
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& nbsp; & nbsp; & nbsp; & nbsp; Zoom LBJ V China Edition continues the Zoom LBJ IV Chinese version of the concept, the design of the shoes continue to LeBron temperament imperial Forbidden City and China's most essence of cultural integration. LeBron entered the NBA i cheap foamposites s already the fifth year, and this is the third time Zoom LBJ series production Chinese version. And last year's red Tongmen different is that this Zoom LBJ V borrow more characteristics of the Forbidden City, even the color and pattern design shoe on Chinese culture will also be reflected most vividly.
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& nbsp; & nbsp; & nbsp; & nbsp; Zoom LBJ V China color version shoebox look to gold as the background, like the Forbidden City in sight, the solid and stable, it laid the authoritative status of this pair of shoes emperors; shoe top box designs concept reuse the shoes line art. Translucent gray ink pattern embossed on top of the two existing shoebox; shoebox with drawer opened, plus striking Chinese red unicorn pattern imprinted so that the whole shoebox full of domineering king .
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& nbsp; & nbsp; & nbsp; & nbsp; Zoom LBJ V China color version of the shoes itself is the Chinese royal elements to the extreme: in leather at the heel of India Cheap air jordans for sale into the Forbidden City, the glass roof of the representative of the royal identity of nine hope beast and the roof itself; shoe arch can vaguely see the Forbidden City stands for "world, Wang soil" mountains pattern; lace hollow subtle grid pattern reflects the Forbidden City building plans and architectural styles with Chinese royal mullion structure ; red suede shoes are part of the laser engraving technology to Chinese traditional culture represented auspicious cloud patterns; the upper bears guarding the Forbidden City of China auspicious dragon-shaped door guard image.
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& nbsp; & nbsp; & nbsp; & nbsp; In summary, Nike's marketing strategy players almost perfect, although not simple to do so, to imitate, but it is worth Chinese sporting goods company learn, think, explore suitable for the company's marketing strategy .bull color This pair of
inspired by the Chicago bulls Air Jordan 1 KO "Chicago", canvas shoes with classic red and white color, with b Retro jordans for sale lack details embellishment, tongue Nike Logo shoes showing a strong sense of retro. It is reported that the shoes will be officially listed in March 15th, the price of RMB1049, number 638471-101.
new color / New Balance 996 Revlite crisp glacier Blue / Nike SB Blazer Mid
comments on : new color / New Balance 996 Revlite next: Cool glacier Blue / Nike SB Blazer Mid
recently, shoes brand ETQ Amsterdam for their new series of 15 years rally, the first 8 shoes, MID and LOW each occupy half of the country. Black, white, olive green, dark blue, light gray, not too bright. However, for the design of shoes, ETQ has become the focus of a minimalist school. The sleek shoes, coupled with textured material (including Croc-Embossed leather, snake leather), end up as a pair of good shoes that you have to love.
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continues to think of the founder as a tribute! Vans Classics Van Doren in the spring of 2015 series of recover the original simplicity! Vans C& L Era 59; "Gum Pack" release
review last article: continue to think of founder tribute! Vans Classics Van Doren in the spring of 2015 Series A: recover the original simplicity! Vans C& L Era 59; "Gum Pack" releasebefore the article was to introduce a series of bradyseism top running shoes matrix introduction, so this article will bring about a seri cheap jordan shoes for men es of support.
support series is also called stable series, usually for a low arch and there are people in the normal arch.
this is the highest ratio of a series of stable models, with the first generation of the biggest difference is that the shoe upper and heel medial materials to enhance the change in feelings, before and after carrying Gel shock to enhance performance in the rubber buffer, the bottom of high elastic material and FluidRide double buffer in the bottom and make running more comfortable and smooth. The heel of the reinforcing stabilization system collocation series of Dynamic DuoMax stable double density anti tilt device and the bottom of the foot support stable, make the performance more stable support in running shoes. This is the reason that
is stable in a series of the highest price because of its high performance compared to kayano and more preferential prices make it more appropriate by those who love to run. The biggest difference is that with Kayano cushionin Cheap air jordan 12 ovo g performance, it is worse than Kayano wearing feeling comfortable cushioning performance, but it is lighter in weight at the same time in support of its effect is better, more suitable for those who need to wear high support and flat runners, of course, foot feet have been it is a big problem.
type: normal foot, foot arch and flat
single product link:
Guide and the same as the top Ride 9 also uses a EVERUN cushioning technology, the 8 generation and the 9 generation of the biggest difference is in the foot on one soft and hard. Vamp uses light and solid Flexfilm upper technology, pay more attention to the durability of the upper, also is the palm EVERUN material placed close to the foot place like Ride, which is in the bottom of the insole, cushioning and feedback feeling are more obvious, and equipped with sauc-fit system to provide stable support performance. At the same time the heel part before and after the use of 8 mm palm gap design, provides ample space for the foot on the g Retro jordans for sale round.
SAUCONY will support and shock fusion is very good, EVERUN has the advantages of excellent soft cushioning without purging force, but because after all there is no substantive support for those so severe flatfeet runners may not be appropriate to say, 8mm is very suitable for the sole thickness entering the runner can run better in the process of running power, for the foot transition to the forefoot running buffer can play a very good protection.
type: normal foot, foot arch
this is a highly stable running evaluation, stable system model is said North American sales of the first. The upper body of the shoe that almost seamless air permeability and inclusions are greatly improved, in the bottom of the BioMoGo DNA cushioning material provides good cushioning performance, and has good elastic feedback; the body of the shoe palm Crash Pad segment 〉 on May 20th the same day, JordanBrand will introduce a number of columns of white women's shoes, of which two silver color Air Jordan11Low and AirJordan1 high popularity!
all fresh and elegant white tones pass through the shoes, using similar Python skin burst texture shows people, faintly exudes pearlescent color, details are supplemented by high-quality leather rendering, to create a high standard of texture performance. Finally carrying white medium and translucent crystal outsole, the overall shape is quite unique, far sight eye-catching, near reward and exquisite extraordinary, really exciting!
will be on sale in May 20th, and the two popular colors will be put to the heart. How would you choose?
release date: May 20th
offer price: $$175
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everyone impression, black Chen Chien-chou in life with optimistic smile plays multiple roles, he is a basketball player, entertainers, deputy team leader, Fubon company boss, is a lovely father of twins. Behind the multiple roles, what people see is his love for basketball, but rarely has the opportunity to understand the life turning point he reborn because of basketball. "Basketball is like an alternative parent," said the black. "It's the ups and downs of my life." He likened life to basketball match. He said, "when people are born, it's like coming to the road. If you can get applause here, everyone applaud for you, that means you have succeeded."
, through this close interview, we observed that black people are not only a big boy who is purely fond of sports, but also a fearless smile behind him. He is a fearless setback challenge. He set an example to help young sports kids with their actions. Through the sharing of blacks, we will understand how sports enable him to find himself in childhood and overcome many difficulties, and explore how he can pass the positive life belief to the next generation.
originated from the sport enlightenment that dodging the ball
black in their primary school period, is a fat and tall boy in front of him, seemingly easily tell when the students suffered ridicule and verbal bullying limb, the fourth grade primary school when parents divorced, living under the reshuffle, from public to private primary school, the students between the rich and the difference academic competition, a black shadow and pressure stage of school-age children. The recollection of black people said, "at that time, I wasn't too good at studying, and the financial condition was not good. After all, I was just a child, and I felt humbled. Only when I was in physical education class, I felt very happy. I remember the first motion picture was playing a dodge ball in primary school. My height was very good. It was also good for losing the ball and the accuracy. And because the dodge ball let the teacher notice, he began to represent the school in the inter school softball throw away competition, and got the fifth place result. From that moment, I suddenly felt that I was at last in the school, and I felt inspired by the sense of existence among classmates. These experiences so that he now had the opportunity to interact with school children, bade the child to others respect and give care, do what they can to reduce bullying situation. a black father who visited his son after a divorce was a recollection of the black treasure.
looks back on the Black family background, and it is not difficult to find that his love of sports genes originate from his parents. His father was a bodybuilder third in Taiwan, my mother is the first Catholic University Department of physical education students. Black said his father because work is the cabin because of the long, often flying abroad, I met father love took him to the National Taiwan University campus in Taipei, running to climb Xiangshan, or take him to the hospital with his childhood fitness fitness, also exposed, buried between him and the sport. After graduating from primary school, because the first move in Zhongli middle school, after school;
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